Monthly Archives: April 2005

7 Questions to Ask Before You Advertise

Most business owners and managers keep a fairly close eye on their marketing budgets.

And nothing throws a budget out of whack faster than advertising.

Advertising, or paying good money to get your message in front of your target market, still has a place in your marketing mix, although it’s not quite as effective as it once was.

If you’re going to advertise, you need to be smart about it — or you can quickly find yourself with a blown budget and not much to show for it. Below are seven questions to ask yourself before writing out that check. Continue reading