For Entrepreneurs Who Want To Grow a Business They Love AND That Loves Them Back…

Imagine — Knowing How to Attract and Inspire Your Perfect Ideal Client…

Marketing Yourself in a Way That Feels GREAT to You AND Your Ideal Clients…

Getting Your Message and Gifts Out Into the World In a BIG Way (OR… Keep your biz small and simple — this is about whatever you want your biz and life to look like)…

And, Best Yet, Enjoying a Profitable and Successful Business!

Sounds good? You're sooo in the right place!

My name is Michele PW, author of the bestselling “Love–Based Copywriting” books.

(FYI — copywriting is writing promotional materials that inspire your ideal clients to take action — nothing to do with protecting your intellectual property or putting a copyright on something.)

If you’re ready to learn proven marketing, copywriting and business strategies that will help you fall in love with your business all over again (not to mention get your message out into the world and into the hands of the people who need it) then let's roll up our sleeves and get this party started!

Want to learn how to do it yourself? Check out our books, products and mentoring programs right here.

Want us to do it for you? We'd love to! I have a team of copywriters and project managers who would love to help you transform your business. Check out our services here.


Lisa Sasevich… Queen of Sales Conversion

Not sure where to begin?

Start by getting your hands on our FREE "Love-Based Biz Toolkit" that includes 2 fabulous special reports:

  • Love-Based Conversion Secrets: 5 Expert Strategies for Inspiring and Inviting Your Ideal Prospects to Become Ideal Clients the Love-Based Way
  • From Solopreneur to Entrepreneur to Business Owner: 8 Key Steps to Easily and Effortlessly Transform Your Biz

    Click here to get started.

  • From the Blog

    Why Some Criticism Hurts More Than Others   by Michele PW

    Last week, due to me misreading one of my Amazon reports, I took a quick peek on the German page of my “Love-Based Copywriting Method” book. And I discovered I actually had a review there. (In English, so yes I could read it.) It was a one-star review and suffice to say the person REALLY […]

    Case Study: Does Love-Based Online Marketing Really Work? Using Feminine Power to Create More Sustainable & Successful Launches   by Michele PW

    Are you turned off to traditional Internet marketing launches, but you don’t think there’s another way to successfully launch your products and services? Traditional Internet marketing launches can be exhausting and draining — not to mention make you feel like a pushy Internet marketer. But what else is there? Can you REALLY launch your products […]

    3 Keys to Love-Based Online Marketing   by Michele PW

    For many folks, online marketing/internet marketing is synonymous with slimy, hype-y, sales-y marketing.  But what if I told you it didn’t have to be that way. That it’s entirely possible to market  your business with love, using tactics and strategies that feel good to both you and your ideal prospects. And the best part? When […]

    Free versus Cheap — Best Practices for Marketing Your Book   by Michele PW

    If you’ve published a book (or are thinking about publishing a book) you may have noticed all the different ways people market and promote their books. (And if you’re using Amazon’s KDP Select program, it’s super easy to either offer your book for free or at a discount — although there are ways to do […]

    Do You Need to Pause in Your Business?   by Michele PW

    March was an interesting month for me. Along with taking a week off to celebrate my dad’s birthday (his first birthday since Mom passed), I also played a key role in the copy and marketing strategy of a major 7-figure launch, had a big sale of my novel “The Stolen Twin” and had to finish […]